Santander rebrands Abbey and Bradford & Bingley
Santander has started the rebrand of its Abbey and Bradford & Bingley branches, with 1,000 Abbey and B&B branches to be renamed Santander by end-January.
The rebranding in the UK is in line with Santander’s policy of operating under the Santander name and brand image in all the markets in which it is present. Since the unified brand was introduced in 2005, Santander has rebranded in all its key markets, including Spain, Portugal, Germany, Brazil, Mexico, Chile and Argentina.
Emilio Botín, chairman of Banco Santander, said: “This is a historic day for Santander as its name is firmly established on the UK high street.
“When Santander acquired Abbey in 2004, there were some who doubted we could make it a success. Today, there can be no doubts. Over the last five years we have transformed our UK business into one of the most successful banks in the country. The decision to become Santander will put us in an even stronger position the UK.”
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